An insights discussion featuring Johns Hopkins Medicine, this session will highlight how physician-level digital behavior data can be harnessed to strengthen a multichannel marketing strategy by delivering relevant, personalized, and targeted experiences to physicians based on their real-time engagements.
Johns Hopkins Medicine’s multichannel marketing strategy will be featured to demonstrate how this market leading academic medical center leverages data to improve relationship and reputation building with physicians, increase referrals, and deliver insights to guide future vision.