2020 Email Year in Review: Analysis of HCP Email for Pharma Marketers

DMD’s Email Year in Review features data from millions of emails sent to healthcare professionals (HCPs) in 2020 by pharmaceutical, medical device, and diagnostic companies. This report provides healthcare marketers with benchmarks and insights to guide their planning and execution of email marketing in the year ahead.

Analyzing more than 32 million emails deployed to U.S.-based healthcare professionals, the report includes:

• Benchmarks for key performance indicators, such as open rate, click-to-open rate and read rate
• Impact of COVID-19 on email marketing and physician engagement
• Insight into deliverability challenges introduced by Gmail and Yahoo, and how to overcome
• Predictions for email marketing in 2021