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| Why is Third-party Data Still Often Wrong? |
| By Ross Benes, Digiday |
| According to Marcus Pratt, Mediasmith VP of Insights and Tech, vendors have expanded their offerings including data packages at various levels of accuracy when choosing a product...Read more |
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| Virtually Ignoring Social |
| By Sean Hargrave, MediaPost |
| The truth is that email comes out as the strongest channel for ROI. It's the preferred channel for most customers and the number one choice even for Millennials...Read more |
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