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DMD's Healthcare Digital Intelligence newsletter delivers a weekly selection of premium articles pertinent to the healthcare marketing industry. January 18, 2017
Why Healthcare is Behind the Data Curve
By Jeremy Achin, InformationWeek
Healthcare organizations are at a critical juncture. They have the data to become more efficient if they start in the right direction, which leads to improving their patients' health..Read more
Top Global Pharma Companies Establish New Industry Standards Group
By Lisa Barbadora, BusinessWire
According to Paul Shawah, VP of commercial cloud strategy at Veeva, digital is transforming how life sciences companies and HCPs collaborate and interact...Read more
 
The Future of Email Marketing Is Here
By Eric Samson, Forbes
The future of email marketing is already in place, but is certainly far from perfect. Marketers should be on the cutting edge of advanced marketing strategies...Read more
How Personalization Takes Interactive Content To The Next Level
By Matt Derman, MarketingInsiderGroup
Personalization lets a single piece of content speak directly to multiple audiences by providing a different take on the material based on their specific perspective...Read more

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