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Industry News
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By Beth Negus Viveiros, ChiefMarketer
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Smart email marketers realize that following the best practices outlined in regulations such as GDPR will ultimately help—not hinder—their email marketing ROI. Complying with GDPR definitely isn’t easy, according to Chad White, research director of Litmus. It takes a lot of internal coordination between the email marketing team and other departments to make it happen. But once brands get their operations up to standard, there can be unexpected benefits... Read More
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By Ray Schultz, MediaPost
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According to Data & Targeting, a study by Gartner L2, brands are sending targeted email using data gathered on their sites. But not all of them are at the top of their game. Gartner L2 examined brands on a two-dimensional grid based on the extent of their data capture and usage... Read More
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By George Hartley, CMO Innovation
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Email marketing is still the trustiest tool in any marketers’ toolbox.
Marketers and subscribers must establish a bi-directional value transfer that incentivizes desirable behavior. The concept behind it is straightforward: Redistribute the value within email marketing towards subscribers, incentivizing them to engage with emails and compelling marketers to send high-quality and relevant content... Read More
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By Paul Talbot, Forbes
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It’s estimated that 70 percent of marketers’ budgets flowing into digital are now allocated to mobile. It’s also an increasingly attractive target for fraud, where the battlegrounds constantly vanish and reappear. This fight against ad fraud takes on an accomplished army of invisible enemies. Click injection and high-frequency click spam are two of the most formidable... Read More
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DMD News
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By David Reim, DMD
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Consumer data privacy is more than a “hot topic” these days; it’s become a major concern for many. The U.S. Chamber of Commerce is also entering into the discussion, with a recent statement proposing a federal privacy framework which would preempt state law on matters concerning data privacy. This federal structure, they claim, is necessary in order to provide “certainty and consistency to consumers and businesses alike.”... Read More
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By Jerrad Rickard, DMD
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Six seconds isn’t a lot of time, but it’s a crucial cut-off in email marketing. Striking the balance between sending emails too frequently (and potentially spamming your targets) and sending often enough to keep your targets warm requires a little finesse. To ensure you grab your audience's attention in that elusive time frame, there are a few principles to put into practice... Read More
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DMD's Healthcare Digital Intelligence newsletter delivers a weekly selection of premium articles pertinent to the healthcare marketing industry.
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