By Gary Walter,
Forbes

Understanding the identities of a brand’s own customers today requires a look at something that predates the cookie: email. Far from being dead, as some pundits have opined, email has become a popular way to achieve personalization and scale through social, display, and programmatic campaigns... Read More

By Brian Wong,
Adweek

Mobile ad fraud rates are skyrocketing, and that’s not terribly surprising. After all, scammers follow the money, and the money is going to mobile. Here are three areas where the mobile industry needs to come together to do better when it comes to preventing mobile ad fraud... Read More

By Barb Mosher Zinck,
diginomica

Organizations taking the lead in ensuring compliance with GDPR see it as an opportunity to protect their customers’ data. And when you protect their data, you build loyalty and trust. That trust means customers will very likely part with more of their information if it means the organization can make their experience that much better... Read More

By Awais Ahmed,
TG Daily

Many organizations have a streamlined email marketing strategy that sends out personalized, segmented emails to consumers who have either visited their website, made a purchase, or engaged them in some way. Research shows that these email campaigns are one of the most successful ways companies communicate with consumers... Read More

After nearly 50,000 email campaigns, DMD knows more than anyone how to reach physicians. This webinar, tailored specifically for hospital strategists and marketers, will provide you with valuable resources for your own email marketing efforts- whether you are just getting started or are looking at ways to take your program to the next level. Register now and join us on October 24 at 2 p.m. (EST).

By Christopher Lee,
DMD

Many health systems overlook the value email provides to converse with their healthcare providers. To learn more about how email fits into your larger health system’s strategy, be sure to attend our SHSMD session, “6 Secrets From 47,381 Email Campaigns to Physicians” on October 10 from 8:30 to 9:30 a.m. The lessons we’ll share, based on our years of experience, can help you effectively steer your targeted physician email campaigns to success... Read More