Understanding the identities of a brand’s own customers today requires a look at something that predates the cookie: email.
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DMD Connecting Healthcare

Healthcare Digital Intelligence

October 10, 2018


[Video] Email Testing Basics: Getting Started

Industry News

Why Email Lives On In Meaningful Personalization

graphic of honeycomb in shades of light blues and greys with each cell containing a medically-related icon

By Gary Walter,

Understanding the identities of a brand’s own customers today requires a look at something that predates the cookie: email. Far from being dead, as some pundits have opined, email has become a popular way to achieve personalization and scale through social, display, and programmatic campaigns... Read More


Advertisers Need To Buckle Down On These 3 Problem Areas Or Risk Increased Mobile Ad Fraud

viewed from above, closeup of open notebook, cup of tea, pen and eyeglasses. Open notebook reads Content Marketing

By Brian Wong,

Mobile ad fraud rates are skyrocketing, and that’s not terribly surprising. After all, scammers follow the money, and the money is going to mobile. Here are three areas where the mobile industry needs to come together to do better when it comes to preventing mobile ad fraud... Read More


Has GDPR Changed Marketing?


By Barb Mosher Zinck,

Organizations taking the lead in ensuring compliance with GDPR see it as an opportunity to protect their customers’ data. And when you protect their data, you build loyalty and trust. That trust means customers will very likely part with more of their information if it means the organization can make their experience that much better... Read More


Why Email Is As Important As Ever


By Awais Ahmed,
TG Daily

Many organizations have a streamlined email marketing strategy that sends out personalized, segmented emails to consumers who have either visited their website, made a purchase, or engaged them in some way. Research shows that these email campaigns are one of the most successful ways companies communicate with consumers... Read More


DMD News

[Webinar] This Is Your Email Marketing Intervention!

business person drowning in paperwork reaches out to hand holding life saver.

After nearly 50,000 email campaigns, DMD knows more than anyone how to reach physicians. This webinar, tailored specifically for hospital strategists and marketers, will provide you with valuable resources for your own email marketing efforts- whether you are just getting started or are looking at ways to take your program to the next level. Register now and join us on October 24 at 2 p.m. (EST).


SHSMD 2018: Drive Home The Benefits Of Physician Email

title card for video with play button

By Christopher Lee,

Many health systems overlook the value email provides to converse with their healthcare providers. To learn more about how email fits into your larger health system’s strategy, be sure to attend our SHSMD session, “6 Secrets From 47,381 Email Campaigns to Physicians” on October 10 from 8:30 to 9:30 a.m. The lessons we’ll share, based on our years of experience, can help you effectively steer your targeted physician email campaigns to success... Read More

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