By Mark Floisand,
MarTech Advisor

As consumers, people’s expectations have risen sharply and one-to-one personalized experiences are becoming the new bar. Find out how machine learning and AI can enhance the performance of your marketing activities, your website, and overall customer experience (CX)... Read More

By Eric V. Holtzclaw,
Security Sales & Integration

There is a misconception that the GDPR does not apply to businesses that do not offer goods or services to European consumers, or process personal EU data. However, in all these scenarios, the GDPR rules and regulations still apply. Here are three of the most common misconceptions about GDPR and businesses... Read More

By Kristina Knight,
BizReport

When it comes to email lists, newer subscribers are more likely to read marketing messages, making those first few email contacts very important. In fact, new email subscribers have a read rate of 39 percent, which is high above the average email read rate... Read More

By Chitra Iyer,
MarTech Advisor

How are the dynamics between brands, platforms, customers, and data management changing notions of winning CX? Sean Brady, president of Emarsys Americas, explains how winning customer interface raises some interesting - and relevant - questions about data ownership and ethics... Read More

By Andrew Munro,
DMD

This year was filled with a number of significant developments for healthcare marketers. The rising demand to respect individual privacy rights dominated conversations surrounding digital marketing, as did the increasing importance of using data-driven email marketing tools to increase physician engagement and retention. Our most popular 2018 blogs covered many of these issues. Here’s a quick look... Read More

By Jerrad Rickard,
DMD

How can you ensure your emails stand out in your healthcare providers’ overflowing inboxes? It starts with providing value. Doing so will condition your physicians to recognize your messages as important and worthwhile... Read More