For retailers, customer feedback is vital to improving products and streamlining services. Brands are collecting this information across several platforms, including social media, but by and large, email still reigns supreme...Read more
Based on a recent study by Tomoson, 22% of digital marketers claim that their most cost-effective route for customer acquisition is email. It's a channel you would associate with existing customers and hot prospects...Read more
Defining your target market is the hard part. Once you know who you are targeting, it is much easier to figure out which media you can use to reach them and what marketing messages will resonate with them...Read more
Evergage and Researchscape International survey revealed, that personalized email leads to increased of conversion rates by 63%, visitor engagement by 57% and customer lifetime loyalty by 45%...Read more
