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Industry News
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By Yancy Oshita, MarTech Advisor
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Marketers are struggling with the lack of data to optimize their spending to revenue, yet CMOs are under increasing pressure to “show the money” and deliver on revenue expectations. Yancy Oshita, president and founder of DemandIT, explains what this means for marketing attribution in 2019... Read More
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By Julia Stern, PharmExec
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Healthcare brands should recognize that, while companies should demonstrate human-like qualities such as reliability and consistency, they are not people. Rather, they should exercise transparency, letting today’s savvy consumers in on their business methods and information... Read More
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By Moazzam Kamran, Business.com
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Businesses that create a clear and relatable story around their brands, craft the necessary content, and use the proper channel mix to get it to their customers reach the top of the pile. Calibrate your mobile marketing strategy to your audience to engage them and win new customers... Read More
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By Rachel Premack, Business Insider
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Your email subject line may very well be the only part of your message that gets read, according to Dmitri Leonov, cofounder of SaneBox. "When people glance at their inbox, they are more likely to act on an email if the subject line entices them to do so," he said. Here are seven subject lines you should never use... Read More
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DMD News
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By Christopher Lee, DMD
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Traditional marketing channels, such as print and billboards remain viable ways to educate physician referral sources about the service lines you offer. But adding email into the mix provides a concrete way to track the results. Explore some benefits of email marketing to physicians... Read More
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By Jerrad Rickard, DMD
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You can’t engage physicians if you’re not even reaching them. With the right database partner to guide your efforts, you can avoid risks of spam and noncompliance. That’s how successful campaigns are built... Read More
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DMD's Healthcare Digital Intelligence newsletter delivers a weekly selection of premium articles pertinent to the healthcare marketing industry.
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