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Industry News
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By Rachel England, Engadget
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Apple CEO and long-time data privacy advocate, Tim Cook, has made an impassioned speech calling for new digital privacy laws in the U.S. Cook praised Europe's "successful implementation" of privacy law GDPR and said, "It is time for the rest of the world to follow your lead. We at Apple are in full support of a comprehensive federal privacy law in the United States."... Read More
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By Shajesh Menon, Entrepreneur
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While the creative and artistic aspects of marketing are still relevant, the strategy and the insights that fuel these softer aspects have become data-driven. A data-driven B2B marketer should aim to build a data-centric marketing ecosystem and not focus on data in silos. This will help create a meaningful brand experience... Read More
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By Paul Talbot, Forbes
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When it comes to helping a marketer better know the customer, is an abundance of data actually a wealth of data? When there’s no clear understanding of the customer, and when targets are poorly defined, nothing good can happen. Creative teams can’t develop an intriguing message and media teams can’t develop an effective campaign... Read More
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By Mark Jones, MarketingTech News
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While personalization is at (or very close to) the top of the digital marketer’s priority list, it’s not proving easy to implement. In a report by Ascend2, for nearly 63 percent of marketers, it’s the most difficult tactic to execute. According to Jeremy Hlavacek, head of revenue at IBM Watson Advertising, "Consumers now expect brands to serve them personalized content at the optimal moment and on their preferred device."... Read More
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DMD News
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By Jerrad Rickard, DMD
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Have you ever received an email where you had to search high and low on how to take action? Unless it was something you were really interested in, chances are your search ended in a frustrated “forget it!” quickly followed by hitting delete. Check out this video to learn how to ensure your calls to action make a positive impact and elicit a favorable response... Read More
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By Christopher Lee, DMD
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Time constraints and an overfull docket of open positions often results in staffers pushing out a blanket list of open positions with no energy or resources for targeted—and thus valuable—communications. For healthcare staffing to be truly successful, it must be about more than just the job post... Read More
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DMD's Healthcare Digital Intelligence newsletter delivers a weekly selection of premium articles pertinent to the healthcare marketing industry.
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