Tim Cook, Apple'S CEO, states that the company is fully supportive of a comprehensive federal privacy law in the United States.
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DMD Connecting Healthcare

Healthcare Digital Intelligence

October 31, 2018


[Video] Optimizing Email Subject Lines & Preheaders

Industry News

Tim Cook Calls For GDPR-Style Privacy Laws In The U.S.

graphic of honeycomb in shades of light blues and greys with each cell containing a medically-related icon

By Rachel England,

Apple CEO and long-time data privacy advocate, Tim Cook, has made an impassioned speech calling for new digital privacy laws in the U.S. Cook praised Europe's "successful implementation" of privacy law GDPR and said, "It is time for the rest of the world to follow your lead. We at Apple are in full support of a comprehensive federal privacy law in the United States."... Read More


Data-Driven Marketing For B2B Marketers

viewed from above, closeup of open notebook, cup of tea, pen and eyeglasses. Open notebook reads Content Marketing

By Shajesh Menon,

While the creative and artistic aspects of marketing are still relevant, the strategy and the insights that fuel these softer aspects have become data-driven. A data-driven B2B marketer should aim to build a data-centric marketing ecosystem and not focus on data in silos. This will help create a meaningful brand experience... Read More


What Marketers Miss About Targeting


By Paul Talbot,

When it comes to helping a marketer better know the customer, is an abundance of data actually a wealth of data? When there’s no clear understanding of the customer, and when targets are poorly defined, nothing good can happen. Creative teams can’t develop an intriguing message and media teams can’t develop an effective campaign... Read More


Brands Are Wrestling With Personalization, More Than Any Other Marketing Tactic


By Mark Jones,
MarketingTech News

While personalization is at (or very close to) the top of the digital marketer’s priority list, it’s not proving easy to implement. In a report by Ascend2, for nearly 63 percent of marketers, it’s the most difficult tactic to execute. According to Jeremy Hlavacek, head of revenue at IBM Watson Advertising, "Consumers now expect brands to serve them personalized content at the optimal moment and on their preferred device."... Read More


DMD News

[Video] Optimizing CTAs For Better Engagement

business person drowning in paperwork reaches out to hand holding life saver.

By Jerrad Rickard,

Have you ever received an email where you had to search high and low on how to take action? Unless it was something you were really interested in, chances are your search ended in a frustrated “forget it!” quickly followed by hitting delete. Check out this video to learn how to ensure your calls to action make a positive impact and elicit a favorable response... Read More


No Tricks, Just Treats: Deploying Valuable Email Content To Physician Candidates

halloween images displayed on a variety of mobile devices

By Christopher Lee,

Time constraints and an overfull docket of open positions often results in staffers pushing out a blanket list of open positions with no energy or resources for targeted—and thus valuable—communications. For healthcare staffing to be truly successful, it must be about more than just the job post... Read More


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