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DMD's Healthcare Digital Intelligence newsletter delivers a weekly selection of premium articles pertinent to the healthcare marketing industry. June 14, 2017
Three Ways Health-Care Leaders Are Leveraging Big Data
By Jason Sussman, CFO
Smarter data and analytics are providing organizations with a more comprehensive understanding of the “true costs” of delivering care. Health care’s size and societal importance make it ripe for innovative solutions...Read more
Marketers share challenges at Digiday Programmatic Marketing Summit
By Ross Benes, Digiday
According to Joshua Cierski, director of media and data strategy at Coty in-house buying agency Beamly, viewability is not a key-performance indicator. Sure, use it as part of a buy but ultimately the goal is user engagement and sales...Read more
 
AI Is Leaping From Hype to Reality, and Marketers Are Reaping the Benefits
By Leslie Fine
As marketers work hard to get closer to the customer, AI gives them the total view of what’s possible, reducing the friction to customer satisfaction even as their expectations are constantly rising.....Read more
Email Marketing Is Still One of the Best Customer Acquisition Channels of 2017
By AJ Agrawal, Business2Community
Despite the advancements made in nearly every other aspect of disseminating digital information, email can provide the most utility when done right that’s going to work on almost every device...Read more

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