Smarter data and analytics are providing organizations with a more comprehensive understanding of the “true costs” of delivering care. Health care’s size and societal importance make it ripe for innovative solutions...Read more
According to Joshua Cierski, director of media and data strategy at Coty in-house buying agency Beamly, viewability is not a key-performance indicator. Sure, use it as part of a buy but ultimately the goal is user engagement and sales...Read more
As marketers work hard to get closer to the customer, AI gives them the total view of what’s possible, reducing the friction to customer satisfaction even as their expectations are constantly rising.....Read more
Despite the advancements made in nearly every other aspect of disseminating digital information, email can provide the most utility when done right that’s going to work on almost every device...Read more