By Tiffany Delmore,
Entrepreneur

These days, brands have so many different avenues to engage with consumers that it’s easy to overlook some of them. Email is one of the oldest forms, but far from obsolete. While building out and engaging consumers with a comprehensive social media campaign, don’t forget to communicate with them directly the way they still prefer to communicate -- with well-timed, highly personalized, and well-formulated emails... Read More

By Ronan Shields,
Adweek

It’s important to ensure that campaigns are conducted on brand-safe sites with ads that are actually viewed by real human beings. Advertisers should expect their ads to be viewable, displayed next to brand-appropriate content and seen by real people. Here's a guide from experts at the IAB’s Ad Effectiveness Working Group to better guaranteeing quality control and ensuring campaign effectiveness... Read More

By Keith Johnson,
Forbes

Brands can protect customer anonymity and deliver the promise of highly relevant and engaging personalized messages using advanced audience-based marketing. Businesses should embrace the changes resulting from increased data privacy and get out in front of it by being clear about their privacy policies and incorporating solutions and tools that still allow them to leverage consumer data... Read More

By Wendy Davis,
MediaPost

Federal lawmakers have previously examined online privacy without passing legislation. But recent events -- including the revelation that political consultancy Cambridge Analytica harvested data from up to 87 million Facebook users -- have sparked a new push for regulations. The Interactive Advertising Bureau hopes to help shape any potential legislation, says David Grimaldi, executive vice president for public policy... Read More

After nearly 50,000 email campaigns, DMD knows more than anyone how to reach physicians. This webinar, tailored specifically for hospital strategists and marketers, will provide you with valuable resources for your own email marketing efforts- whether you are just getting started or are looking at ways to take your program to the next level. Register now and join us on October 24 at 2 p.m. (EST).

By Christopher Lee,
DMD

When you include targeted email as part of your recruitment strategy, you increase your odds of engaging the right healthcare providers with your job listings. Ultimately, this will allow you to fill your positions more effectively and efficiently. The most successful staffing professionals today rely on a good email database that includes first-party sourced and opted-in physician email addresses... Read More