As athletes compete in the 2018 Winter Olympic Games, publishers have taken to email to share news updates with readers around the world. Trouble viewing? View as web page.
Healthcare Digital Intelligence
Get more out of your 2018 marketing February 14, 2018
The Winter Olympics Takes To Email
By Jess Nelson, MediaPost
As many as 15 percent of Americans get their online news from an email newsletter or text-based alerts, according to the Pew Research Center. Television is still widely used, but digital media has made significant gains... Read more
Unilever To Facebook And Google: Clean Up Or We'll Pull Ads
By Charles Riley, CNNMoney
Facebook and Google have dominated the online ad market for years, thanks to their massive reach and vast amounts of data. The companies are estimated to have gobbled up more than 60 percent of digital ad spending in 2017... Read more
Humans Convert, Bots Do Not
By Dr. Augustine Fou, SlideShare
According to Dr. Augustine Fou, an independent ad fraud researcher, not all sources of display ads are created equal. Humans convert; so if you get your ads in front of more humans, you will get more conversions... Read more
Google Thinks The Future Of The Web Is Email
By Mark Wilson, FastCodeSign
In an uncertain digital world, the global adoption of good old email keeps growing at a steady rate. It’s both personal and predictable. It has the highest ROI in digital marketing... Read more
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