The rise of the digital advertising truther

DMD's Healthcare Digital Intelligence newsletter delivers a weekly selection of premium articles pertinent to the healthcare marketing industry.

March 8, 2017

The Rise of The Digital Advertising Truther

By Shareen Pathak, Digiday

According to writer, Samuel Scott, online advertising won’t survive stringency, because programmatic ads have no human quality control, killing the internet and “democracy itself.”...Read more

The ABCs Of A/B Testing In Healthcare Marketing

By Daniella Koren, MediaPost

Healthcare marketers can break new ground – by improving communications, creating effective campaigns, educating the right patients, with the right message at the right time...Read more

Real-time just Got Real: Google Analytics 360 Offers Fresher Insight

By Editor, Google Analytics

When a product’s popularity is on the rise, retailers react by upping its prominence to capture interest. With fresh insights, retailers can turn trending interest into sales...Read more

How AI Could Impact Email Marketing

By Jess Nelson, MediaPost

According to Justin Khoo, an email developer, artificial intelligence can help an email marketer optimize content and layout, but it can't develop and design emails...Read more

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