The Race for Direct Connections: How ESPN Gets Readers to Log In

DMD's Healthcare Digital Intelligence newsletter delivers a weekly selection of premium articles pertinent to the healthcare marketing industry.

February 15, 2017

The Race for Direct Connections: How ESPN Gets Readers to Log In

By Max Willens, Digiday

Logged-in audiences are valuable for many reasons, but the biggest is that log-ins make it a lot easier to track a user across devices, which has become more important to advertisers...Read more

The Stone Age Of Email Marketing Stops Here

By Adam Deflorian, Forbes

Trigger emails hold significant conversion potential, not to mention higher open and click-through rates. Only then will we put an end to this email “downturn” and see more potential ROI...Read more

Personalizing Content Isn’t Enough; Personalize the Content Experience

By Assaf Dudai, Business2Community

Personalization feels like the stuff the future is made of. It is the plain fact that we all want it; just give me what I’m interested in and don’t bother me with the rest...Read more

From Volume to Value, What's Next for Healthcare

By Khawar Khokhar, MM&M

Care coordination and optimization impacts not only health consumers, but also pharma companies as they develop stronger relationships and more flexible approaches...Read more

Subscribe | Website