One of the most exciting developments in marketing is the use of predictive analytics to forecast consumer behavior before it takes place. Predicting new developments ahead of time is part of modern marketing...Read more
According to Time Inc. study, 93% of millennials are open to deepening brand relationships and want to see brands do something unique or creative to get their attention and 84% think custom content is a way to engage with them...Read more
Reach and frequency, which are still the foundation of modern media-planning science, are derived from calculating how audiences accumulate and how often individuals are exposed to ad messages...Read more
A survey done at the annual Email Marketing Industry Census, indicates that 66% of marketers are keen to do more content personalisation and states that they need to focus on it this year...Read more
