By Andrea Frassoni,
PharmaLeaders

As healthcare organizations develop marketing plans and advertising budgets for 2019, there is a new priority on how to recruit and engage targeted audiences more effectively. Today’s savvy marketing professionals are developing a multi-channel approach to lead generation with predictive behavioral targeting as the secret ingredient for success... Read More

By Michael Stancil,
Practical Ecommerce

An email list is one of the central components of many marketing campaigns, beyond email marketing. Having email addresses is the difference between targeted messages versus scatter. The best email lists contain more info than addresses... Read More

By Andrey Golomoz,
Adotas

As you plan for innovation in 2019, whether you are looking to grow incrementally or set off an earth-shattering kaboom, take stock of the technology you already use, what your competition is doing, what the top brands in your market are doing, and the innovations you wish you could use... Read More

By Ryan Phelan,
MarTech Today

Ad fraud is at an all-time high. Every day, new methods appear to circumvent old protection methods, and even the best software cannot ensure 100% protection from the schemes. However, there is hope for getting rid of fraud completely: The cost of committing fraud has to be substantially higher than the potential profit... Read More

By David Reim,
DMD

Is your organization ready to comply with the requirements of the California Consumer Privacy Act (CCPA)? If you’re a healthcare marketer, the increasing discussion of personal data control should be a warning for what might eventually become a federal data privacy law. Join us today, November 28 at 2 p.m. (EST) to find out what you need to know about the CCPA... Read More

By Jerrad Rickard,
DMD

There’s no reason to waste time, money, and resources emailing healthcare providers who don’t want to hear from you. This video explains why email opt-ins are essential for successful healthcare marketing and how to ensure your list includes only providers who are invested in your brand... Read More