Industry News
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By Jack Schofield, ZDNet
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Smart companies are using the new law to reduce the amount of data they keep and improve their business processes, according to an IBM survey...
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By Ross Benes, eMarketer
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Publishers and advertisers alike are reducing the number of programmatic platforms they use. In March, Warc estimated that the “tech tax” accounted for 55% of all programmatic spend worldwide...
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By Susan Gunelius, Entrepreneur
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One of the biggest mistakes you can make when building your email list is to assume people will find your opt-in form. Give them a variety of ways to engage and later on convert them from a lead to a customer...
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By Ben Angel, Entrepreneur
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Email marketing is a great means of communication and being fearful about losing subscribers shouldn't hold you back from using it, according to Ben Angel, Entrepreneur Network partner...
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DMD News
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GDPR is hardly the end of the world for healthcare marketers, particularly those who have invested in compliant data partners. We've been handling healthcare professional data responsibly for years.
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There’s no getting around the fact that email needs to be an integral part of physician outreach. Using the advantages a high-quality list affords, you can be smarter about the way you approach healthcare staffing campaigns—and considerably more successful.
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DMD's Healthcare Digital Intelligence newsletter delivers a weekly selection of premium articles pertinent to the healthcare marketing industry.
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