|
Industry News
|
|
|
By Ron Jacobson, MediaPost
|
Marketers need accurate, easy-to-understand data in order to make effective decisions. This is where the issue of data cleanliness comes into play. Not only does marketing data need to be cleaned in order to be useful, it needs to be refined and consolidated into organized, unified formats...
Read More
|
|
|
|
|
By Beth Snyder Bulik, FiercePharma
|
Almost 80% of doctors use mobile apps or professional websites on their mobile phones every day. Although many pharma companies already use mobile strategies to target physicians along with consumers, they're not going far enough...
Read More
|
|
|
|
|
By Mitul Patel, Entrepreneur
|
GDPR has become very important for every business that has a way to collect customer information. Collecting information and using it for other things or promotions without the customer’s permission is not possible anymore...
Read More
|
|
|
|
|
By Kevin Tan, AdWeek
|
The holy grail of any marketing campaign is knowing your audience and delivering content that will inspire them to take action. Tailoring your content and message to the right audience at the right time creates a much more impactful engagement...
Read More
|
|
|
DMD News
|
|
Physicians prefer email over other forms of communication. However, that doesn’t automatically guarantee your email will spark engagement. There’s a great deal of strategy that goes into creating email campaigns to not only reach physicians, but also to encourage a positive response.
|
|
|
Serge Loncar, Founder and CEO of CareSpeak Communications, speaks about the value in today’s marketplace of providing patients with an effortless way to manage their health using an advanced SMS platform like CareSpeak.
|
|
DMD's Healthcare Digital Intelligence newsletter delivers a weekly selection of premium articles pertinent to the healthcare marketing industry.
|
|
|