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| The Bots That Want to Drain Your Budget |
| By Gautham Thomas, HCANews |
| According to Dr. Augustine Fou, a fraud and cybersecurity researcher with Marketing Science Consulting Group, pharma and other sectors of healthcare might face a greater challenge than the rest of digital marketing...Read more |
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| Advertisers May Be Wasting Money On Fake Websites |
| By Lucy Handley, CNBC |
| Online advertising fraud is a widespread problem, estimated to cost companies around the world $16.4 billion this year. The speed and volume of advertising bought automatically online, makes it difficult to check...Read more |
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| Trends That Impact Pharma Marketers |
| By Beth Snyder Bulik, FiercePharma |
| Some of the big-theme trends originated in 2017 or even earlier, but they're just now maturing to opportunity status. InVentiv took a look at what could impact pharma marketers in 2018...Read more |
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