Advertisers have fallen in love with the fantasy of buying ads aimed at exactly the right people on the web's "long tail."
  Trouble viewing? View as webpage.
Get more out of your 2017 marketing October 25, 2017
The Advertising Industry Has Been Living A Lie
By Mike Shields, BusinessInsider
Marketers and agencies who buy into the long tail concept just aren't honest with themselves about how they use the internet. Many big brands bought into this long tail fantasy but seemed to ditch logic along the way...Read more
White Ops Predicts That Billions In Ad Spend Could Be Lost To Fraud In Q4
By Editor, Businesswire
White Ops predicts that ad fraud and spend will reach its peak again this holiday season. Digital advertisers must take precautions that limit their exposure to non-human traffic during and beyond this season...Read more
 
Personalization Isn’t Just ‘Hi [Your Name]’ Anymore
By Cara Hogan, CampaignMonitor
Rather than worrying about making an awkward mistake, your hyper-personalized marketing can be exactly what your buyer is looking for. With the right personalization combined with real-time automation...Read more
Skimping On Deliverability Spend? You’re Hurting Your Email Program
By Jose Cebrian, MartechToday
Spending wisely on deliverability services and technology will allow you to craft a strategy that meets your needs, balancing inbox placement with audience size and actual engagement to strengthen your KPIs...Read more
AIM Use Cases
Subscribe | Website
 
Copyright © 2017 | DMD Marketing Corp. | All rights reserved.
Our mailing address is:
DMD Marketing Corp.
10255 West Higgins Road
Suite 280
Rosemont, IL 60018
847.813.1170

unsubscribe from this list     
update subscription preferences