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Is Big Data Finally Changing Health Care?
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By Alexandra Sifferlin, Time
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For decades, innovators have been holding a candle for the potential of big data to one day revolutionize health care. Medical experts at Fortune magazine’s Brainstorm Health conference discussed the promise and continued challenges of mining health data for insights…
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Making Video Do More For Pharma Brand Marketing
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By Lisa Clark, PharmaPhorum
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Pharma marketers have learned to thrive in one of the most highly regulated industries, and innovations continue to emerge that open the door to allowing pharma marketing to be even more impactful. Video has become the favorite marketing medium…
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AMP: Do Or Die? Recap From SMX West
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By Christine Churchill, SearchEngineLand
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AMP is the Google-backed project designed to speed up webpages on mobile devices. Due to the many challenges inherent in migrating to AMP, adoption has been slow. This session provided three contrasting perspectives of AMP…
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