According to Bazaarvoice and Ad Age, "Buyers and marketers are increasingly investing in data partnerships but are looking for ways to separate the wheat from the chaff — that is, partnering with only the most effective"...Read more
An April 2017 survey of US marketing executives by The Relevancy Group for OneSpot found that 65% of respondents thought using dynamic content in email marketing was an effective way to drive relevancy...Read more
Today, we’re seeing the digital and physical worlds collide. That’s why advertisers need to make sure each and every customer experience is personalized and integrated across devices and channels...Read more
Your B2B content marketing strategy is completely co-dependent on your website and vise versa. If they don’t work well together and support each either, neither will be successful in generating leads...Read more
