View this email in your browser
August 30, 2017
Study: Email Top Channel For Association Members
By Ray Schultz, MediaPost
Email reigns supreme as the easiest to consume, most likely to keep members engaged. In addition, email also is the leading choice for super members (46%), rank and file (44%) and value seekers (44%)...Read more
Are You Ready For The New Data And Analytics World Order?
By Kimberly A. Whitler, Forbes
According to Wes Nichols, the former CEO of MarketShare, the acceleration of data-driven decision-making and predictive analytics allow marketers to plan, decide, act, and optimize more accurately and quickly...Read more
 
It’s Time For Healthcare Brands To Get Personal
By Tanya Shepley, PharmaLive
To successfully engage with patients, brand strategies must allow for adaptation beyond basic journey stages. True personalization can be more challenging for healthcare brands than other industries...Read more
How To Leverage Influencer Outreach For Higher Rankings
By Megan Ritter, Business2Community
When you leverage influencer outreach, you will enhance your marketing efforts in a powerful way. Increase your content reach by building those long lasting influencer relationships...Read more

AIM Use Cases
Subscribe | Website