A personalized subject line and valuable content is critical if you want to earn repeat customers and increase engagement.
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DMD Connecting Healthcare

Healthcare Digital Intelligence

August 29, 2018


[Video] Improve Open Rates With Responsible Email

Industry News

Infographic: Why Email Marketing Should Get Personal

graphic of honeycomb in shades of light blues and greys with each cell containing a medically-related icon

By Brendan Gannon,
PR Daily

A broad email blast is likely to end up in the wasteland of unread material. A personalized subject line and valuable content is critical if you want to earn repeat customers and increase engagement. ActiveTrail compiled statistics in an infographic that highlights the benefits of personalizing email messages... Read More


How The GDPR Applies To Businesses Outside The EU

viewed from above, closeup of open notebook, cup of tea, pen and eyeglasses. Open notebook reads Content Marketing

By Alice O'Donovan,
Personnel Today

The new General Data Protection Regulation (GDPR) has been designed to protect personal data in the face of increasing globalization and rapid technological advances. As a result, its applicability is not just confined to businesses in the EU, it can apply to any organization, anywhere in the world... Read More


Dispatches From The Ad Fraud Battlefield


By Paul Talbot,

Is the fight against ad fraud winnable? If so, to what extent? It’s been a tough slog. The ad fraud ecosystem is a mess, a landscape littered with spoofed attribution, spoofed users, click spamming, click injection, and more. Since combatting ad fraud can result in lower media spend, this makes it harder for agencies to objectively combat fraud... Read More


How To Approach Building A Healthcare Data Lake Roadmap


By Elizabeth O'Dowd,
HIT Infrastructure

Healthcare data lakes contain valuable information that can be used to improve patient care, but organizing the data and making it available takes significant IT infrastructure planning. Navigating how to prepare a healthcare data lake can be a challenge, but focusing on flexibility and scalability while understanding data usage is key... Read More


DMD News

[SlideShare] How To Identify Unknown Candidates

woman's torso wearing a medical coat and stethoscope, hands poised over laptop keyboard

Mike Pendergast,

Finding qualified healthcare professional candidates has been no easy task. Filling open positions would be much simpler if recruiters could identify, with certainty, the candidates actively seeking career opportunities on their website. Now, they can. This SlideShare explains why audience identity management technology is imperative for the future of healthcare staffing... Read More


[Video] Improve Open Rates With Responsible Email

title card for video with play button

By Jerrad Rickard,

As a healthcare marketer, if you repeatedly send your physicians irrelevant content at the wrong time, you condition a negative response in your audience. However, if you design deployments that meet the needs of your healthcare professionals, you’re conditioning a positive response. This video explains just how important conditioning is in today’s digitally-focused marketing world... Read More

AIM Use Cases

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