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Industry News
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By Judith Niederschelp, MarTech Series
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Traditionally, it was impossible for B2B marketers to know exactly who was in-market for their goods, let alone who was aware of or actively considering their brand. But those days are gone. Accessing and leveraging market intelligence is critical to success in the digital age... Read More
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By Steve Olenski, Forbes
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Email marketing has stood the test of time. With each year, new threats and opportunities appear that marketers need to know about. Being in touch with these threats and opportunities can help optimize the results of their email marketing tactics... Read More
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By Ellen Tannam, Silicon Republic
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Many people feared the increase in spam would be an unintended consequence of GDPR. According to Tim Chen, CEO of DomainTools, although there hasn’t been an increase in spam, it is important to evaluate the full spectrum of cybercrime, cyber-espionage and generally bad behavior online before concluding this new law does not impact internet security... Read More
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By Editor, adforum
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Today, people are bombarded with messages coming through all kinds of different channels. The rise of smartphones, where people can be plugged into the Internet 24/7, has only added more outlets to the mix. But how can companies use these new channels to increase their business? Two words: Omnichannel marketing... Read More
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DMD News
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Jerrad Rickard, DMD
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Since email continues to be one of the most significant forms of communication today, including in the healthcare setting, it’s increasingly important that you have a reliable way to reach physicians. Here are some of the common warning signs that indicate an unauthenticated email list... Read More
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By Christopher Lee, DMD
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Many of the healthcare professionals searching for opportunities online don't make their interest explicitly known. Unknowingly, healthcare staffers are missing out on identifying these star players. Audience identity data gives you access to potential candidates you didn’t know about and can help you effectively fill vital clinical roles... Read More
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DMD's Healthcare Digital Intelligence newsletter delivers a weekly selection of premium articles pertinent to the healthcare marketing industry.
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