Marketers need to access and leverage market intelligence which is critical to success in the digital age.
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DMD Connecting Healthcare

Healthcare Digital Intelligence

September 12, 2018


[Video] How To Know If Your Email List Is Authenticated

Industry News

Six Ways You Should Be Using Market Intelligence

graphic of honeycomb in shades of light blues and greys with each cell containing a medically-related icon

By Judith Niederschelp,
MarTech Series

Traditionally, it was impossible for B2B marketers to know exactly who was in-market for their goods, let alone who was aware of or actively considering their brand. But those days are gone. Accessing and leveraging market intelligence is critical to success in the digital age... Read More


Email Marketing Opportunities And Threats

viewed from above, closeup of open notebook, cup of tea, pen and eyeglasses. Open notebook reads Content Marketing

By Steve Olenski,

Email marketing has stood the test of time. With each year, new threats and opportunities appear that marketers need to know about. Being in touch with these threats and opportunities can help optimize the results of their email marketing tactics... Read More


Is GDPR Having An Effect On Spam?


By Ellen Tannam,
Silicon Republic

Many people feared the increase in spam would be an unintended consequence of GDPR. According to Tim Chen, CEO of DomainTools, although there hasn’t been an increase in spam, it is important to evaluate the full spectrum of cybercrime, cyber-espionage and generally bad behavior online before concluding this new law does not impact internet security... Read More


Omnichannel Marketing And The Importance Of Consistency


By Editor,

Today, people are bombarded with messages coming through all kinds of different channels. The rise of smartphones, where people can be plugged into the Internet 24/7, has only added more outlets to the mix. But how can companies use these new channels to increase their business? Two words: Omnichannel marketing... Read More


DMD News

Buyer Beware: Why You Should Take A Closer Look At Your Physician Email List

woman's torso wearing a medical coat and stethoscope, hands poised over laptop keyboard

Jerrad Rickard,

Since email continues to be one of the most significant forms of communication today, including in the healthcare setting, it’s increasingly important that you have a reliable way to reach physicians. Here are some of the common warning signs that indicate an unauthenticated email list... Read More


If Only Physician Recruitment Was Like The NFL

title card for video with play button

By Christopher Lee,

Many of the healthcare professionals searching for opportunities online don't make their interest explicitly known. Unknowingly, healthcare staffers are missing out on identifying these star players. Audience identity data gives you access to potential candidates you didn’t know about and can help you effectively fill vital clinical roles... Read More

When-bad-data-happens-to-good-email --->

DMD's Healthcare Digital Intelligence newsletter delivers a weekly selection of premium articles pertinent to the healthcare marketing industry.

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