The halfway point of 2021 marks an overall "return to normal," but is it now business as usual for HCP email engagement?
Comedian Trey Kennedy sings in his new song Vibes Are Up: “Goodbye to hand sanitizer, just got my two shots of Pfizer.” Vibes are certainly up as we in the U.S. collectively transition from the pandemic to a post-pandemic world, healthcare providers (HCPs) included. Physicians are returning to more normal work schedules, activities outside of work, family plans and vacations, and DMD email experts are finding that this return is affecting email trends.
In this mid-year issue of the Lab Report, we offer a timely update to the 2020 Email Year in Review Report, which identified how the COVID-19 pandemic disrupted all aspects of HCPs’ personal and professional lives – even how they engaged with email.
Download this month's Lab Report to read our analysis on how the "return to normal" is shifting HCP email engagement trends.
