Report: Brands Are Falling For Fake Instagram Influencers

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August 16, 2017

Report: Brands Are Falling For Fake Instagram Influencers

By Shareen Pathakr, Digiday

Instagram is aware of the bot issue. Its guidelines prohibit users from posting repetitive comments and artificially soliciting likes and followers. Spam accounts make up a very small fraction...Read more

The Secrets to Pharma’s Success in Mobile Advertising

By Adam Cohen-Aslatei, MarTechSeries

Pharma is getting digital advertising right. Through a focus on mobile, applications, and new immersive ad placements, the industry has become one of the fastest growing verticals in digital advertising...Read more

To Improve Patient Engagement, Leverage The Power of Digital Content

By Holly Rollins, FierceHealthcare

Make sure your content is both educational and interactive to boost engagement to achieve the Triple Aim of improved health outcomes, better patient care - and content can help you get there...Read more

What's Keeping You From Multi-Touch Attribution?

By Jon Schulz, MediaPost

The beauty of MTA is that it allows you to look at different channels across the path to purchase to see what has the biggest impact. But it’s only possible for marketers willing to get their hands around their data...Read more

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