Increase share of voice with authenticated HCP data
Medical publishers struggle to increase digital readership.
Success depends on your ability to reach a significant portion of your target audience. But achieving the perfect balance of adequate coverage and accurate HCP email data is tricky.
Doctors don’t subscribe to every journal in their field, and even the best publications have email addresses for fewer than half the physicians in their target audience.
The email addresses they do have are often inaccurate or out-of-date. How can you make sure you’re not spamming practitioners who didn’t opt in, or sending messages into the no man’s land of unread emails?
Transitioning from print to digital is tough. You need to know email best practices for targeting, creative development, and deployment so you can drive more qualified traffic to your website.
Many traditional print organizations don't have deep digital capabilities. This slows campaign implementation and may lead to costly errors.
It’s hard to know if your email initiatives are successful. Lack of individualized website data means you don’t know who is coming to your website or what they’re viewing.
Increase Your Digital Readership
A superior email database lets you reach more of the right doctors
Accurate HCP data and email expertise deliver the coverage you need
Enhanced Database Quality
Fill gaps in your current target file to get the expanded coverage you need. DMD’s email database includes 90% of physicians with email addresses.
All addresses are authenticated against the AMA Physician Masterfile and updated daily for 95% deliverability. Plus, ours is the first and only physician database audited by BPA Worldwide.
DMD can scrub and update your target files to reflect current, HCP-preferred, email addresses, thereby improving the performance of your own data.
Publisher members of DMD's Healthcare Communications NetworkSM benefit from a consortium of opted-in HCPs.
Website Visitors Identified (Finally)
DMD’s Audience Identity Manager (AIMsm) lets you know the identity of the HCPs who visit your website in real time, without requiring a login.
Use AIM to extend your database by identifying new “tagged” physicians when they arrive. Then track each individual’s online browsing behavior and customize email campaigns accordingly.
A simple click-through to a website yields insights about interests and priorities. Follow-up emails can respond in kind.
Proven Email Expertise
Our email experts ease the transition from print to digital.
Build successful campaigns based on creative best practices and optimal deployment windows. Analyze results and refine future campaigns.
Increase email open rates year-over-year in order to grow website traffic over time.
When you have questions, call on your dedicated support team. After 50,000 email campaigns, we know what works best.
DMD helps medical publishers grow their digital readership:
Precision targeting of more than 90% of physicians with email addresses
Only email database available with 100% opted-in physicians authenticated by a third party, BPA Worldwide
Learn more about DMD's Audience Identity Managersm
Feedback from the field
"If you want great data, you have to work for it. Typically, between 10 to 75 percent of the addresses will prove invalid when we scrub an external list.”
