Success depends on your ability to reach a significant portion of your target audience. But achieving the perfect balance of adequate coverage and accurate HCP email data is tricky.
Fill gaps in your current target file to get the expanded coverage you need. DMD’s email database includes 90% of physicians with email addresses.
All addresses are authenticated against the AMA Physician Masterfile and updated daily for 95% deliverability. Plus, ours is the first and only physician database audited by BPA Worldwide.
DMD can scrub and update your target files to reflect current, HCP-preferred, email addresses, thereby improving the performance of your own data.
Publisher members of DMD's Healthcare Communications NetworkSM benefit from a consortium of opted-in HCPs.
DMD’s Audience Identity Manager (AIMsm) lets you know the identity of the HCPs who visit your website in real time, without requiring a login.
Use AIM to extend your database by identifying new “tagged” physicians when they arrive. Then track each individual’s online browsing behavior and customize email campaigns accordingly.
A simple click-through to a website yields insights about interests and priorities. Follow-up emails can respond in kind.
Our email experts ease the transition from print to digital.
Build successful campaigns based on creative best practices and optimal deployment windows. Analyze results and refine future campaigns.
Increase email open rates year-over-year in order to grow website traffic over time.
When you have questions, call on your dedicated support team. After 50,000 email campaigns, we know what works best.