34% of publishers indicated that email marketing drove substantial revenue for their businesses in 2017. Email has become the unique identifier and direct line of communication for online users...Read more
According to Jess Barrett, global head of programmatic at the Financial Times, publishers don’t want to necessarily expose who they are working with. Everyone (even ad tech) seems to agree there’s too much ad tech...Read more
The adoption of big data toolsets has huge potential for the pharma industry as companies vie to dramatically improve the health of patients worldwide. Help medical affairs teams feed valuable insights...Read more
If your emails don’t have a personality, you will not stick around on ‘subscribed’ lists for long. Remember, very soon almost all emails will be read and responded to on smartphones, so be future-ready...Read more
