Romain Job, chief product officer at Smart, says regulators will allow some time for companies to comply with the GDPR. They want to see everyone has some initiative going in the right direction...
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Attribution may not yet be a perfect science, but a network analytics-oriented approach allows marketers to achieve an understanding of how various marketing channels and touchpoints work together...
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A study by the agency BOP Design reveals email is a top channel for B2B lead nurturing and cross-selling. Personalized email campaigns and calls are the top lead nurturing channels...
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Data and technology drive much of the revolution happening in business today. For marketers, it can have an impact on their jobs—what they do, how they do it, and the challenges that they face...
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