Despite the uncertainty involved in complying with the GDPR deadline, the largest leap of faith may be that the deadline is not a hard one.
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Healthcare Digital Intelligence
Get more out of your 2018 marketing May 16, 2018
Publishers, Ad Tech Firms Scramble To Comply With GDPR
By Tim Peterson, Digiday
Romain Job, chief product officer at Smart, says regulators will allow some time for companies to comply with the GDPR. They want to see everyone has some initiative going in the right direction... Read more
Attribution: Mission-Critical For Digital Marketing Measurement
By Kevin Troyanos, PharmExec
Attribution may not yet be a perfect science, but a network analytics-oriented approach allows marketers to achieve an understanding of how various marketing channels and touchpoints work together... Read more
Follow That Lead: Email And The Challenges Of B2B Marketing
By Ray Schultz, MediaPost
A study by the agency BOP Design reveals email is a top channel for B2B lead nurturing and cross-selling. Personalized email campaigns and calls are the top lead nurturing channels... Read more
How Data Is Constantly Changing The Role Of Marketers
By Kimberly A. Whitler, Forbes
Data and technology drive much of the revolution happening in business today. For marketers, it can have an impact on their jobs—what they do, how they do it, and the challenges that they face... Read more
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