Our True IdentitySM database — the industry's largest database — is founded on the principle of the email address as the best, unique digital identifier for healthcare professionals; our data is not self-declared, lookalike or probabilistic. We are the ONLY providers of healthcare professional identity data that is first-party sourced, opted-in and deterministic.
We deliver the largest email address database in the industry, with over 90% of U.S. healthcare providers — 70% of which have personal email addresses. On average, we maintain 3.55 email addresses per HCP.
We also can customize audience selection based on Rx, claims, clinical indication, web behavior and more. We make digital healthcare advertising easy. Contact us today to learn more about Social Identity.
Today, a common practice for social targeting is to load the desired audience onto a device or household identity graphs such as LiveRamp and activate the audience levering Apple's IDFA to match the social platform's users. We see two problems with this approach when it comes to HCP social media campaigns:
Social platform such as LinkedIn already shared their plan to cease the usage of IDFA regardless of Apple's iOS 14.5 release.
DMD's social approach has always been direct onboarding and activation. We load our first-party, opted-in HCP data directly onto the social platforms, without going through a third-party, which can lead to audience inflation by way of device or household identity graphs. As a result, DMD Social Identity delivers the following benefits:
DMD has at least double the coverage of any other data provider, with an average 3.55 emails per HCP in our database. With Social Identity, you can achieve significantly higher cookie match rates and superior performance for digital ad campaigns.
Create custom audiences from a wide array of targeting parameters, including:
Using DMD data sets in your social media efforts enables you to reach your exact targets for optimal campaign results. The ability to target your audience 1:1 — with absolute certainty you're reaching your intended audience — leads to greater brand awareness, improved engagement and higher conversion rates.