Legal and regulatory compliance is of paramount importance to healthcare marketers. Equally critical is the ability to test and respond to data without delay. Pre-approved email templates can help.
Core performance drivers are often missing from email communication to physicians and other healthcare providers
Mastheads and taglines are imported as images that don’t render on many email service providers
Preheaders are ignored, missing a golden opportunity to improve open rates
Subject lines are too long for a growing number of mobile devices
Coding for mobile often results in a user experience that exhausts (multiple swipes to consume an entire message)
We guide your internal team or agency partners to build best-practice templates that can be pre-approved before delivering content to MLR.
Before you even engage with DMD, get the guidelines for creating the most effective subject lines and preheaders.
Will your email render as a readable email in your target’s inbox? Are your systems set up to test, learn, and implement with winning subject lines and preheaders?