When you need to move fast on a Dear Doctor letter, relying solely on postal mail presents challenges every time.
Whether you’re dealing with a label update, a recall, or any other FDA-mandated announcement, you need to reach all relevant physicians with accurate information.
You also need to verify that they received your message. But when you send Dear Doctor letters via traditional mail, it’s hard to know who actually opens and reads them.
Expanding or matching your target list is difficult, because address lists and locations change often.
Worse, direct mail is slow, expensive, and requires warehousing of returned mail.
Use DMD's authenticated database to match and expand your target list.
Reach 90% of physicians with email addresses.
Achieve better engagement at a lower cost by sending Dear Doctor emails before using postal mail.
Monitor email records to know exactly which physicians consume your emails.
Track and retain results from your Dear Doctor program in case you ever face an audit.
Send postal mail only when your Dear Doctor email isn’t opened.
Our hybrid Dear Doctor program reaches an expanded physician audience through email and tracks the results.
Deploy follow-up emails to build ongoing relationships with physicians and encourage referrals.
Avoid warehousing and reduce your carbon footprint.