Audience Identity Manager®

Optimize Your Digital Engagement Strategies with Physician-Level Insights

Audience Identity Manager® (AIM) is the only technology that reports physician-level data across an ecosystem of 800+ medical websites.

With unique insights into content consumption and other digital behaviors, AIM creates more opportunities for healthcare marketers to reach and engage physicians at the moment of intent.

  • Identify, develop, and promote highly relevant messages
  • Get deeper insights into the digital activity of your most valuable target HCPs, and cultivate their loyalty by delivering content you know will appeal to them
  • Develop competitive assessments based on drug mentions to better understand what products your audience gravitates towards – and know when to interrupt their research with a timely, targeted message

Download the Audience Identity Manager® overview 

Know Exactly Who Visits Your Website

Unrivaled Insights for Impactful Communication

AIM delivers actionable insights for more targeted, relevant engagement strategies

Authenticated Physician-Level Data

AIM reports the name, NPI number, specialty, and geographic location of “tagged” HCP visitors.

Use this physician-level data to design digital engagement strategies around the current needs of specific audiences—by specialty, geography, or other targeting criteria.

Identify look-alike HCP audiences to expand the reach of your key messages.

Trends Based on Individual Physicians, Not Aggregate Data

Determine where an HCP is in their unique journey – from information gathering to researching treatment options, and beyond.

Identify the specific content a physician is most interested in, whether it’s clinical, treatment-based, or patient-focused.

Understand which marketing tactics are driving engagement.

Know when a target HCP researches competitor products.

Optimize Your Physician Marketing Efforts

Identify, develop, and promote highly relevant messages at the optimal time.

Cultivate loyalty by delivering content you know will appeal to your most valuable HCPs.

Develop competitive assessments based on drug mentions to better understand what products attract your audience.

Provide timely intelligence to your sales representatives.

Only AIM provides physician-level online behavior data from 800+ medical websites, including:

  • The types of medical sites visited and level of physician interaction. 
  • The types of content read categorized by disease, drug mentions, and medical topics. 
  • The behavior of target HCPs on your branded and disease awareness sites. 

AIM is certified by BPA Worldwide.

DMD delivers the data you need to tailor your marketing to individual HCPs, drive engagement, and grow ROI.

Download the ebook, “HCP Audience Identity Management"

Feedback from the field

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“People who approve budgets are going to view AIM as a necessary element for measuring the effectiveness of digital marketing spend.”

David Reim , Chief Product Officer, DMD

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