AIM reports the name, NPI number, specialty, and geographic location of “tagged” HCP visitors.
Use this physician-level data to design digital engagement strategies around the current needs of specific audiences—by specialty, geography, or other targeting criteria.
Identify look-alike HCP audiences to expand the reach of your key messages.
Determine where an HCP is in their unique journey – from information gathering to researching treatment options, and beyond.
Identify the specific content a physician is most interested in, whether it’s clinical, treatment-based, or patient-focused.
Understand which marketing tactics are driving engagement.
Know when a target HCP researches competitor products.
Identify, develop, and promote highly relevant messages at the optimal time.
Cultivate loyalty by delivering content you know will appeal to your most valuable HCPs.
Develop competitive assessments based on drug mentions to better understand what products attract your audience.
Provide timely intelligence to your sales representatives.
AIM is certified by BPA Worldwide.
“People who approve budgets are going to view AIM as a necessary element for measuring the effectiveness of digital marketing spend.”