You rely on your members for growth and revenue; the key to that success is an effective database.
DMD delivers the only database of individual-level healthcare professional information for both members and non-members. Each record is authenticated using a 17-step verification process, ensuring digital access to your key target healthcare audiences.
By partnering with DMD, you can:
DMD’s Audience Identity Manager® (AIM) tool allows you to observe what other websites non-members are visiting, providing valuable opportunities for hyper-targeted messaging. When you discover the specific needs and wants of these non-members, you’re better equipped to deploy content that piques their interest and sparks engagement.
DMD has the widest coverage of healthcare professional data in the industry, with email addresses, NPIs, and more available to our partners. Expand your outreach by using a database that is accurate and authenticated. List hygiene is one of the most significant indicators of campaign success. DMD has established the highest standards of quality in healthcare email databases.
Using Audience Identity Manager® (AIM) to authenticate digital traffic is a game-changing move in revenue potential. Having a clear picture of your audience makes you highly attractive to your supporters, particularly in this era when marketers are demanding increased personalization. Greater relevance in advertising equates to improved circulation, programmatic potential, and an all-around better user experience.
“People who approve budgets are going to view AIM as a necessary element for measuring the effectiveness of digital marketing spend.”