Once you know the content your target audience is reading (and not reading), you can adjust your own marketing programs accordingly.
AIM Journey data provides insights that identify individual HCP content
You already have data on prescription behavior, email response, sales rep success. When you overlay AIM Journey data with these findings, new segmentation opportunities become apparent.
When you use AIM and AIM Journey to compare traffic to your website with traffic to other websites in the medical ecosystem, important new metrics become available.