Procurement play a crucial role in fighting ad fraud by helping marketers move from faked metrics, to real business outcome metrics. Trouble viewing? View as webpage.
Healthcare Digital Intelligence
Get more out of your 2018 marketing January 24, 2018
Procurement Can Help Fight Ad Fraud
By Dr. Augustine Fou, LinkedIn SlideShare
Procurement can play a crucial role in fighting ad fraud; by helping marketers to move away from easily faked quantity metrics, to real business outcome metrics... Read more
Unmasking The True Value Of Cross-Device Data
By Sonja Kroll, ExchangeWire
To fully understand the value of cross-device data, marketers need to consider the devices consumers are connected to and personalise the communication appropriately... Read more
Trigger Emails For Healthcare Marketing
By Charles Benaiah, PharmExec
Triggers are more than email, if executed right. It’s one-to-one delivery marketing. Delivery elevates your story like retargeting. And, your CRM drives it so it's personal... Read more
CRM In The Age Of Data: Why CMOs Are Buddying Up To Big Data
By Steve Olenski, Forbes
2018 is the time to focus on a customer’s experience. Marketers need to manage flows of information so that customers get the knowledge they need... Read more
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