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July 19, 2017
Please Prove You’re Not a Robot
By Tim Wu, NYTimes
Improved robot detection might help us find the robot masters. There may be room for deputizing private parties to hunt down bad robots. Automated processes should be required to state, “I am a robot.”...Read more
How Marketers Can Influence Buyer Decisions Through Real-Time Personalization
By Peter Micciche, DemandGenReport
One thing’s for sure: the customer is in the driver’s seat today. As people get savvier, marketers have to learn how to strategically engage customers. Developing the right data strategies will help you achieve success...Read more
 
How To Drive Mobile Conversions
By Gabriel Shaoolian, Forbes
Mobile is the word on every marketer’s mind in 2017. Searching for ways to connect with mobile audiences is a key. From site design to email templates, social engagement to paid search...Read more
Custom, Dynamic Email Is Giving Marketers And Readers What They Want
By Scott Heimes, MarketingLand
Personalization in email marketing is now. Customizing content to a person’s preferences and emailing at their preferred cadence, is no longer unique. It will be a long while until we reach...Read more

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