Health systems aim to provide an expanded choice of physicians and services under one roof. But broad consumer options and the ubiquity of urgent care facilities pose stiff competition for growing institutions. Since physicians play a critical role in increasing case volume, developing strong hospital-physician relationships is imperative. Email provides a targeted, efficient way to reinforce your brand.
Email is a highly effective channel for delivering meaningful information to physicians, particularly since 90% of healthcare professionals now use mobile devices at work.
DMD’s database includes the personal email addresses physicians prefer to use for important professional information, as well as each physician’s specialty, procedure codes, and claims data.
Separate email communication can be crafted to help medical staff stay current on therapeutic advances, new equipment, and upcoming events within your system.
DMD's database includes 90% of physicians with email addresses, making it easy to reinforce referrals within and beyond your network.
Email potential referrers to raise awareness of your strongest service lines and cutting-edge technologies.
Ask internal KOLs to act as ambassadors for your hospital brand by authoring some of this content.
Use email to communicate with physicians who are referring outside your network. Include their current outmigration rates, plus content designed to increase their awareness of your hospital’s capabilities.
Email provides a fast, efficient, and targeted channel to promote high rankings. It’s equally effective when used to respond strategically to low rankings.
Address each opportunity or challenge with targeted messaging to the right audience. Reach physicians outside your system with news about new technology and professional staff.
Use email to engage staff around a ranking-improvement program. Or, target new hires with support from your US News results.