The pharma sector has started to embrace this thinking, and now appreciate that activities such as market access strategies and digital tactics will be more successful if they are customer-centric...Read more
According to PRNewsWire, 85% of customers expect personalized content from marketers and that cross-device marketing increases conversions and brand engagement. Therefore, marketers have to keep up...Read more
According to a survey conducted by Qualtrics, 8 out of 10 say that advertising interrupts their online experience. But they don’t object to email. Because it’s less intrusive and more predictable...Read more
Email brings 40% more conversions and sales than any other type of social media. Email marketers average ROI of over 70:1. People tend to lean toward the personal touch of an email correspondence...Read more
