How players in the ad supply chain can play an active role in fraud: A BuzzFeed News investigation.
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Get more out of your 2017 marketing October 18, 2017
Attack of the Zombie Websites: An Investigation
By Craig Silverman, BuzzFeed
Some of the world’s biggest brands were ripped off by a digital fraud scheme that used a network of websites to steal what experts say could be millions of dollars from the US advertising industry... Read more
Drugmakers Begin To Up Media Controls, In Bid To Clean Up Digital Ad Supply
By Marc Iskowitz, MM&M
“The future, the very immediate future, is about accountable media,” Roger Korman, president of DMD Marketing. Pharma marketers can expect to hear more about cleaning up the digital supply chain...Read more
 
Pharma Digital Marketing Mistakes That Can Harm Your Business
By Digital Pharma Editor
You know you want to use digital marketing to get more customers and increase business. Most people use their mobile devices to go online. Make sure that you do not commit these mistakes...Read more
AI In Email Tech: An Intuitive Touch To Your Customer Engagement
By Jack Loechner, MediaPost
According to Mark Gally, CEO of Zaius, “… data uncovers the path to help marketers overcome their frustration by leveraging omnichannel, marketing automation that can put them ahead this holiday season.”...Read more
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