By making customer problems a priority, marketers will change their organization's perspective from 'product first' to 'customer first'.
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DMD Connecting Healthcare

Healthcare Digital Intelligence

August 15, 2018


[Video] How To Know If Your Email List Is Authenticated

Industry News

Optimizing The Customer Journey: How Marketers Are Overcoming Obstacles

graphic of honeycomb in shades of light blues and greys with each cell containing a medically-related icon

By Jeff Rajeck,

Marketers are changing their organization's perspective from 'product first' to 'customer first' in order to better understand what their customers are trying to achieve. This will get the company started on the path to optimizing the customer journey and, ultimately, growing the business through focusing on satisfying the customer... Read More


4 Ways Cross-Channel Messaging Levels Up Customer Engagement

viewed from above, closeup of open notebook, cup of tea, pen and eyeglasses. Open notebook reads Content Marketing

By Alexa Lemzy,

Multichannel marketing is coming of age. Now, if you aren’t spreading your marketing efforts across several channels, often with a real focus on digital, then you’re falling behind. Take a look at how consistent messaging can help spur customer engagement across their multichannel journey... Read More


Hitting Your Targets: A Check-Up On Data


By Dara Price-Olsen and Casey Hibbs

Big data brings big opportunities for life sciences sales and marketing teams. Specifically, provider data delivers valuable insights into customers and drives decisions about where to focus resources. Implementing ongoing data governance and stewardship programs will help improve efficiencies, allocate resources, and target customers with increased precision... Read More


Study: Doctors Prefer Email For Medical Device Pitches


By Ray Schultz,

Pharma and medical device companies have a surefire way of reaching doctors: email. That’s their favorite channel, according to the Annual Pharmaceutical and Medical Device Physician Preferences Survey. The study concludes that “doctors remain OK with hearing from pharma and medical device marketers — providing those marketers approach them via mostly non-personal means... Read More


DMD News

Did You Know? Fast Facts About Pharma Email Metrics

woman's torso wearing a medical coat and stethoscope, hands poised over laptop keyboard

Jerrad Rickard,

Consider the relationship between email strategy and metrics. Because email strategy varies as you move throughout the brand lifecycle, the metrics you choose to prioritize may change from one stage to the next. The most successful email campaigns recognize this relationship and focus on analyzing the right metrics for specific brand goals... Read More


Do Your CTAs Check All These Boxes?

title card for video with play button

By Jerrad Rickard,

Creating effective emails that promote your health system or brand can sometimes feel as challenging as trying to pull a rabbit out of a hat. But there is one strategic change that can work like magic to drive more engagement for your marketing campaigns: developing strong calls to action... Read More

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