By Jeff Rajeck,
Econsultancy

Marketers are changing their organization's perspective from 'product first' to 'customer first' in order to better understand what their customers are trying to achieve. This will get the company started on the path to optimizing the customer journey and, ultimately, growing the business through focusing on satisfying the customer... Read More

By Alexa Lemzy,
ClickZ

Multichannel marketing is coming of age. Now, if you aren’t spreading your marketing efforts across several channels, often with a real focus on digital, then you’re falling behind. Take a look at how consistent messaging can help spur customer engagement across their multichannel journey... Read More

By Dara Price-Olsen and Casey Hibbs
PharmExec

Big data brings big opportunities for life sciences sales and marketing teams. Specifically, provider data delivers valuable insights into customers and drives decisions about where to focus resources. Implementing ongoing data governance and stewardship programs will help improve efficiencies, allocate resources, and target customers with increased precision... Read More

By Ray Schultz,
MediaPost

Pharma and medical device companies have a surefire way of reaching doctors: email. That’s their favorite channel, according to the Annual Pharmaceutical and Medical Device Physician Preferences Survey. The study concludes that “doctors remain OK with hearing from pharma and medical device marketers — providing those marketers approach them via mostly non-personal means... Read More

Jerrad Rickard,
DMD

Consider the relationship between email strategy and metrics. Because email strategy varies as you move throughout the brand lifecycle, the metrics you choose to prioritize may change from one stage to the next. The most successful email campaigns recognize this relationship and focus on analyzing the right metrics for specific brand goals... Read More

By Jerrad Rickard,
DMD

Creating effective emails that promote your health system or brand can sometimes feel as challenging as trying to pull a rabbit out of a hat. But there is one strategic change that can work like magic to drive more engagement for your marketing campaigns: developing strong calls to action... Read More