Healthcare Digital Intelligence

The Most Relevant Marketing News 
for the Healthcare Industry

2018 Newsletter Archive

November 2018

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Why GDPR Can Improve Your Email ROI
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October 2018

This Is Why Email Marketing Still Outperforms Social Media
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Why Email Lives On In Meaningful Personalization
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Tips To Create An Effective Email Marketing Campaign
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Are You Talking Data In The Mobile-First World?
Tim Cook Calls For GDPR-Style Privacy Laws In The U.S.

September 2018

Hospitals Spend Big Bucks On Advertising. Here’s A Look At The Cost Of 8 Ad Campaigns
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Six Ways You Should Be Using Market Intelligence
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How The New 4Ps Of Digital Will Transform Your Marketing
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Marketing Needs To Do These Three Things To Better Leverage Big Data

August 2018

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The Costs, Benefits Of Data Cleanliness

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6 Ways Healthcare Is Shifting In The Era Of Radical Customer Centricity

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Optimizing The Customer Journey: How Marketers Are Overcoming Obstacles
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Ad Fraud Still Plagues Digital Media Supply Chain
Infographic: Why Email Marketing Should Get Personal

July 2018

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Testing Your Way To More Powerful Marketing
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Happy 40th Birthday Email!
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How To Craft An Email That Gets Better Results
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Five Best Practice Tips When It Comes To A/B Testing

June 2018 

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Mobile Ad Fraudsters Has Evolved, So Why Hasn't Detection?
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Transparency And Accountability: Tackling Opacity And Blame Head-On
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Ad Fraud Is One Of The Most Profitable Criminal Enterprises In The World
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Here's How To Make Sure Your Email Marketing Gets Through

May 2018

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Stop Ruining The Consumer Mobile Journey With Desktop Experiences
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Closing Pharma’s Digital Divide
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Publishers, Ad Tech Firms Scramble To Comply With GDPR
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Transparency In Healthcare: Marketing vs. Strategy
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The GDPR Can Slim Your Mailbox While Improving Mailing Lists And Business Processes

April 2018

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Mobile Ads Become Increasingly Crucial & Brands Fail to Take Full Advantage
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A/B Test Your Way To Email Success
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Lack Of Viewability, Fraud, Etc — Issues With The Ad Networks

March 2018

12 Steps Advertisers Can Take To Protect Against Ad Fraud
Demystifying Mobile Ad Fraud
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The Battle Against Ad Fraud: It's All About Performance
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Survey: 77% Of Businesses Expect To Fall Victim To Email Fraud In The Next Year

February 2018

Bad Data Breeds Bad Leads
The Winter Olympics Takes To Email
Bad Guys Will Sell You ANY...THING...
How Legitimate Publishers Get Caught Up In Ad Fraud

January 2018

7 Online Marketing Trends That Dominated 2017
1/10/2018
Pop-Up Mobile Ads Surge As Sites Stop To Scramble Them
1/17/2018
Doubt, Fear And A Shrinking World Wide Web
1/24/2018
Procurement Can Help Fight Ad Fraud
A New Wave Of Bad Ads Is Hijacking Even Top-Tier Websites

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