Industry News
|
|
|
By James Dutton, The Drum
|
As ad spend continues to swell, it’s important to set aggressive standards to meet the challenge and stop fraudsters in their tracks. It will also need to be flexible enough to evolve as the threat does...
Read More
|
|
|
|
|
By Gavin O'Malley, MediaPost
|
According to Michael Iaccarino, president of Infogroup, marketers should leverage mobile email as the focal point for “a well-informed multichannel engagement strategy...
Read More
|
|
|
|
|
By Emily Lyons, Forbes
|
Effects of the hyper-personalization trend is only in its infancy. B2B marketers need to watch closely, soon it'll shake marketing’s conceptual foundations. And when that happens, the winners will be those marketers who prepared well in advance...
Read More
|
|
|
|
|
By Rashmi.S, TheExpertConsulting
|
The most recent research report on global mobile A/B testing market conducts a fervent study of business positions offering a detailed understanding of past, present, and future business habits...
Read More
|
|
DMD News
|
|
Just as DMD holds itself to a standard of quality regarding physician email lists, the same applies to our consumer data. For example, all email addresses in our consumer database are HIPAA and CAN-SPAM compliant...
Read More
|
|
|
One of the recurring challenges of healthcare staffing is sourcing qualified leads. The “cold call” technique (or in this case, cold email) is not only time consuming, it has also been proven to be largely ineffective...
Read More
|
|
DMD's Healthcare Digital Intelligence newsletter delivers a weekly selection of premium articles pertinent to the healthcare marketing industry.
|
|
|