Now that apps are where the money is at for advertisers, it is time to talk about the elephant in the room - mobile ad fraud.
Now that apps are where the money is at for advertisers, it is time to talk about the elephant in the room - mobile ad fraud.
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DMD Connecting Healthcare

Healthcare Digital Intelligence

June 6, 2018


Industry News

Mobile Ad Fraudsters Has Evolved, So Why Hasn't Detection?


By James Dutton,
The Drum

As ad spend continues to swell, it’s important to set aggressive standards to meet the challenge and stop fraudsters in their tracks. It will also need to be flexible enough to evolve as the threat does... Read More


Leveraging Mobile Email Key To Multichannel Engagement

By Gavin O'Malley,

According to Michael Iaccarino, president of Infogroup, marketers should leverage mobile email as the focal point for “a well-informed multichannel engagement strategy... Read More


3 Ways B2B Marketers Can Respond To The Hyper-Personalization Trend

By Emily Lyons,

Effects of the hyper-personalization trend is only in its infancy. B2B marketers need to watch closely, soon it'll shake marketing’s conceptual foundations. And when that happens, the winners will be those marketers who prepared well in advance... Read More


In-Depth Study Of Significant Production Demand And Consumption Growth Ratio Till 2023

By Rashmi.S,

The most recent research report on global mobile A/B testing market conducts a fervent study of business positions offering a detailed understanding of past, present, and future business habits... Read More

DMD News

Physician Candidates Are Knocking At Your Door. Are You Answering?

Just as DMD holds itself to a standard of quality regarding physician email lists, the same applies to our consumer data. For example, all email addresses in our consumer database are HIPAA and CAN-SPAM compliant... Read More


Consumer Email: Supporting The Patient Side Of Hospital Growth

One of the recurring challenges of healthcare staffing is sourcing qualified leads. The “cold call” technique (or in this case, cold email) is not only time consuming, it has also been proven to be largely ineffective...

Read More

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